Blog

In sales and marketing, everything starts with knowing how to differentiate their product or service from all the other products or services with whom they are competing. You are no different in selling yourself.

Allow me to challenge you to begin by clearly defining, “How do I make a difference?” Keep in mind, this starts by inventory your successes. It’s a goal to have at least three, very concise and plainly stated phases that declares your unique track record of success ...

When I sit down for the first time with a client, I’m often struck with how someone might view his or her work history. It’s not uncommon for folks to focus on the pain or frustration of their previous situation. For me, paying attention to turning these kinds of thoughts around is probably one of the most rewarding things about working with a job seeker. Negativity can be pervasive, and although we want to acknowledge the tough road they have ...

People ask me all the time, “How important is it to develop personal branding as they go about finding their new career?” Here’s my observation. Volvo’s advertising campaigns demonstrate they want you to invest in their cars because they are safe for you and your family, not because it is a high performance sports car. That’s their branding.

Your personal brand is your promise of value. It’s the way you differentiate yourself from your peers, your colleagues, and your competitors. It’s ...

Based on many of our conversations from last week’s High-Tech Community Resource Career Fair, there are so many folks that have real concerns about the progress of their job search. I will be blogging to offer pieces of advice on to how to advance your search for that dream career.

Tip # 1 Networking –

I know, I know … you all hate that word. Everyone harps on how important it is to network. To talk to as many people as you ...